Essential DIY Branding Kit

A DIY branding kit for entrepreneurs who want to stand out in the marketplace.

The Essential Branding Kit is your guide to the 3 out of 5-Steps of Brand-Building —Discovery, Clarity and Design. It helps you go beyond the basics to create a cohesive brand identity system that will represent your brand in the marketplace.

Whether you're refining your message or preparing to work with a creative partner, this kit gives you a focused framework to align your brand vision to tangible brand assets.

📖 WHAT YOU'LL GET

• Introduction (PDF, 3 pages)
  • A warm, practical guide to help you navigate the kit with clarity and ease.

1. Brand Discovery: includes the Brand Core Framework (PDF, 52 pages)
   • A guided workbook that helps you uncover what truly makes your brand stand out. Inside, you’ll dive deep into defining your brand persona, customer persona, and all of your brand's foundational elements —all through practical exercises designed to bring clarity and direction to your business. It’s a roadmap to build a brand that feels authentic, intentional, and unforgettable.
   • Includes a real-world case study from our own design collective —so you can see the framework in action and apply it to your own brand with more clarity.
2. Brand Clarity: includes the Brand Core Deck (Keynote and Powerpoint, 28 slides)
   • This is your working document —the space where you’ll capture your answers and insights from the Brand Core Framework.
3. Brand Design: includes the Brand Design Framework (PDF, 70 pages) + Brand Guidelines (Keynote and Powerpoint, 33 slides)

• The Brand Design Framework guides you in translating all your insights from the Brand Core Deck into your Brand Identity System, the visual and verbal elements —like your logo, colors, messagings, and all other brand elements, that will represent your brand in the marketplace. It is an easy-to-follow design framework —for both beginners and design professionals, that teaches you how to create and properly use all the brand assets that your customers will see and experience.
• The Brand Guidelines is your working file to compile your brand identity system. This becomes your brand manual that keeps future collaborators aligned with your messagings and visuals.

💡IDEAL FOR

• Founders who want consistent brand identity to guide marketing efforts
• Entrepreneurs refining a new or evolving brand
• Small business owners preparing to work with designers or collaborators
• Creators who want their brand to reflect their unique value

🔎 HOW IT COMPARES

• The Essential Kit gets more depth than the Basic Kit with added exercises on:
  • Brand Design: includes Colors, Messagings and the complete Brand Identity System
• Missing the Comprehensive Kit’s deeper dive into:
  • Brand Development
  • Brand Direction
  • Complimentary Brand Consultation

⭐️ PRO TIP! Upgrade to maximize your investment.

When you’re ready to go deeper into brand execution and storytelling to gain loyal customers for your business —upgrade to the Comprehensive Branding Kit.

Are you ready to grow your brand?

BROWSE THE COMPREHENSIVE KIT

Receive 50% gift code when you subscribe until December 31, 2025.