Basic DIY Branding Kit

A DIY branding kit for founders who want to start aligned and intentional.

The Basic Branding Kit is your first step towards building a brand that feels aligned with who you are and who you serve. It’s made for early-stage founders who are still exploring their ideas and need a clear starting point —without feeling overwhelmed or investing on an agency price tag!

📖 WHAT YOU'LL GET

• Introduction (PDF, 3 pages)
  • A warm, practical guide to help you navigate the kit with clarity and ease.

1. Brand Discovery: includes the Brand Core Framework (PDF, 52 pages)
   • A guided workbook that helps you uncover what truly makes your brand stand out. Inside, you’ll dive deep into defining your brand persona, customer persona, and all of your brand's foundational elements —all through practical exercises designed to bring clarity and direction to your business. It’s a roadmap to build a brand that feels authentic, intentional, and unforgettable.
   • Includes a real-world case study from our own design collective —so you can see the framework in action and apply it to your own brand with more clarity.
2. Brand Clarity: includes the Brand Core Deck (Keynote and Powerpoint, 28 slides)
   • This is your working document —the space where you’ll capture your answers and insights from the Brand Core Framework.
3. Brand Design: includes the Brand Design Framework (PDF, 30 pages) + Brand Guidelines (Keynote and Powerpoint, 15 slides)
   • The Brand Design Framework guides you in translating all your insights from the Brand Core Deck into the initial parts of your Brand Identity System, the visual and verbal elements —like your stylescape and logo design, that will represent your brand in the marketplace. It is an easy-to-follow design framework —for both beginners and design professionals, that teaches you how to create and properly use the initial brand assets that your customers will see and experience.

💡IDEAL FOR

• Brand new founders testing out their business idea
• Start-ups wanting to DIY branding with clarity
• Freelancers and consultants starting to package themselves as a business
• Personal brands starting to grow an audience

🔎 HOW IT COMPARES

• The Basic is more focused than the Comprehensive and Essential Kits —only covering the fundamentals to help you start without overwhelm.
• It doesn’t include advanced exercises on:
  • Brand Design: includes Colors, Messagings and the complete Brand Identity System
  • Brand Development
  • Brand Direction
  • Complimentary Brand Consultation

⭐️ PRO TIP! Upgrade to maximize your investment.

As your brand grows, your brand identity should too. Upgrade to Essential or Comprehensive Branding Kit when you’re ready to stand out in the marketplace and gain loyal customers for your business.

Are you ready to turn your idea into a brand?

BROWSE THE ESSENTIAL KIT

Receive 50% gift code when you subscribe until December 31, 2025.