Includes comprehensive guided workbooks and done-for-you branding templates based on the 5 Steps to Brand Building: Brand Discovery, Clarity, Design, Development and Direction.
Download your free trial of the DIY Branding Kit.
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THE DIY BRANDING KIT IS FOR YOU IF...
You are an entrepreneur, consultant, brand founder, or freelancer who wants to:
identify and attract your ideal customers
stand out from competitors
inspire purchase and repeat purchases
inspire customers to support your business no matter the cost or waiting time
inspire customers to refer your business to their network
Browse the DIY Branding Kits
Download your free trial of the DIY Branding Kit.
Kindly check your registered email to confirm subscription. Our first email may fall under your spam folder, from our backend system, Gumroad.
★★★★★
"Since our rebranding, I was able to raise our service prices, and my existing customers didn't even try to negotiate! We've also been getting more referrals ever since!"
Ellen
Business Owner
★★★★★
"We've been able to triple our prices, and we are now getting more inquiries from big corporate events! I finally feel confident that our brand reflects the quality of work that we do!"
Lucille
Business Owner
★★★★★
"I am glad that I stumbled upon this kit. This is very helpful for people who are starting their business, or personal branding. The kit has all the information and insights I need that is catered for beginners like me."
Calec
Digital Creator
"Your business, without branding, will always have to compete with price. And that's fragile, the moment a competitor comes in that offers more affordable prices than you have, your customers are more likely to switch."
Kindly check your registered email to confirm subscription. Our first email may fall under your spam folder, from our backend system, Gumroad.
"The ultimate result of great branding are not one-time customers, not even repeat customers, but premium customers: people who trust your brand enough to support it no matter the cost or waiting time, and those who willingly refer your brand to their network."
★★★★★
"Finally —a kit for start-up business owners like me! I am currently doing everything on my own, but I hired a junior designer to do all my brand designs for me, so this framework massively helped both of us how to build my brand right."
Mich
Business Owner
★★★★★
"I used to charge $100 for a logo design, and I am so proud to have recently closed a $1,200 branding project! I’ve already earned back my initial investment of $120. And the best part is, I’m only getting started!"
Dave
Freelance Designer
★★★★★
"Abi's Comprehensive Branding Kit gave me the template I needed to not only strengthen my own brand, but most importantly, to serve my clients better. This is the done- for-you template that brand founders truly deserve. Thanks Ma'am Abi for sharing your experience & knowledge!"
Joseph
Freelance Illustrator
Meet your brand designer and brand consultant, Abi
“I want to stay true to our mission of empowering entrepreneurs and creatives, even those who have limited starting capital. We now made branding more simple and accessible for everyone.”
Abegail Castillo is a professional brand designer, brand consultant, educator, and keynote speaker.Abi has two decades of experience in the creative industry, a former faculty of Fine Arts Major in Visual Communication and Design for 8 academic years, and currently leads her own design team in branding premium start-ups across the US, Canada, and Asia. She collaborates closely with CEOs and brand founders across diverse industries —from luxury travel bags and music PR to premium gifting.Abi speaks about branding and design at top universities, like the University of the Philippines in Diliman, and De La Salle University in Manila, and taking the stage at entrepreneurship conventions —the most recent one was PrintCon 2026 held at the SMX Convention Center, Manila. She has been featured in Manila Bulletin, Novice Magazine, and The Manila Times for her branding speaking engagements.Today, Abi helps more entrepreneurs, consultants, and freelancers to stand out from competitors, and gain premium customers for their business through the 5 Steps to Brand Building Webinar.
Kindly check your registered email to confirm subscription. Our first email may fall under your spam folder, from our backend system, Gumroad.
"Would you trust a person based on looks alone? Why then would you expect your customers to trust your business with just a logo and AI-generated ads?"
★★★★★
"Working with Ms. Abi inspired me a lot. She represents the kind of woman and entrepreneur I have always looked up to. Her creative process, work management and great character are a COMBO. Apart from work, you will be surprised how she can also teach you valuable lessons and awaken the hidden value of your brand that will soon be appreciated by many people. Don't hesitate to go to Ms. Abegail Castillo if you are struggling to introduce your brand. You are in the right partner."
Lainne
★★★★★
"She possesses a strong sense of ethics and professionalism. No matter the project or situation, she consistently shows up and leads by example. She is an exceptional designer and a reliable partner who prioritizes integrity, accountability, and excellence. These are qualities I have personally experienced and have been fortunate enough to learn from and be influenced by. Simply put, you can never go wrong working, collaborating, or partnering with her. "
Khuile
★★★★★
"Working with her means creating not just aesthetic designs, but also designs that align with your values, and deliver results for your business. Miss Abi solves problems that sometimes clients don’t even know they had. What will you value the most with her? She ALWAYS delivers QUALITY work on TIME."
Jo
Branding Client Testimonials
“Abegail brought clarity, creativity, and consistency to every aspect of our brand transformation. She not only captured the essence of who we are but elevated it in a way that resonated with our mission, our market, and our community. Her professionalism, responsiveness, and collaborative spirit made the entire process feel effortless, even on tight timelines. Abegail is a true creative partner and a tremendous asset to any team.”
Jasmine Johnson GŪD Essence CEO Miami Florida, USA
“Abegail's graphic design work is exceptional. Her work ethic, attention to detail and genuine care for us as a client, have made her a valuable resource to our business. Abi is a gem!”
Aynsley Wintrip Ebby Rane President Toronto, Canada
“Abi has consistently demonstrated exceptional technical design skills, a keen eye for detail, and superior creative capabilities. Her high standard of delivery, even in challenging situations, and her evolution into a thoughtful business partner have been invaluable to our team.I wholeheartedly recommend Abi for any endeavor she chooses to pursue, as she is sure to bring the same level of dedication and excellence.”
Zaheer Merali Vimi Founder Toronto, Canada
“Abegail was thorough and professional in her process. I absolutely trusted I was in the hands of an expert.”
Michelle Kirk Electric Star PR Founder Los Angeles California, USA
“What I love about working with her is that she doesn’t just make things pretty. She really listens and studies the soul of the business, so the branding ends up feeling intentional, cohesive, and timeless. Even after years, our branding still feels strong and aligned.If you’re building a business or been itching to rebrand to what actually feels like your brand and not just a random trendy design, book her. Super worth it.”
Kit Laserna-Zara Pots for Plants Founder Philippines
Download your free trial of the DIY Branding Kit.
Kindly check your registered email to confirm subscription. Our first email may fall under your spam folder, from our backend system, Gumroad.
Browse the DIY Branding Kits
"If you want to attract and gain premium customers, don't just talk about what you do, talk about why you do it."
DIY Branding Kit Frequently Asked Questions
The DIY Branding Kit is a digital downloadable resource to help your business with Brand Discovery, Clarity, Design, Development, and Direction. It includes comprehensive guided workbooks and branding templates that you can customize for your own business, and can be completed at your own time and pace.
The DIY Branding Kit is designed for start-up entrepreneurs, consultants, freelancers and digital creators who want to build a strong brand foundation without hiring a full branding agency.
Yes! The kits can be applied to any types of business or personal brands, who want to build good and strong reputation for their company, in order to gain more customer trust and loyalty.
Yes! The kits are structured to guide you step-by-step through the branding process, making them accessible even if you have little to no background in branding and design.
You can expect greater clarity in your brand positioning, messaging, and visual direction. These then help your business to:
✔️ identify and attract its ideal customers (Brand Awareness) ✔️ stand-out from its market category (Brand Familiarity) ✔️ inspire purchase and repeat purchases (Brand Favorability) ✔️ inspire customers to support your business no matter the cost or waiting time (Brand Loyalty) ✔️ inspire customers to refer your business to their network (Brand Loyalty)
The frameworks are built on the same strategic principles we use in our professional branding projects, approaches that have helped brands reach $1M in annual revenue with consistent branding execution. It's a strong reflection of how intentional branding can directly impact business growth.
If you need further guidance along the way, you can always book a brand consultation to help refine your ideas and ensure you're moving in the right direction. As a gift, the Comprehensive Kit already includes one (1) complimentary brand consultation to support you in your branding journey.
Abegail Castillo has nearly two decades of experience in branding, design, and education.
Today, she leads a branding collective that collaborates with CEOs and entrepreneurs across industries globally — from luxury travel goods and premium cannabis to music PR, fashion, and gifting brands.
This kit distills the same strategic thinking and branding frameworks we use in our professional branding projects into a guided format that entrepreneurs can apply on their own.
Yes! The DIY Branding Kit is a one-time purchase with no recurring fees.
You will have lifetime access to your kit, so you can revisit and apply the frameworks anytime as your brand evolves. If you subscribe in our newsletters, you can also receive lifetime access to future updates to the kit.
Payments are securely processed through our system and typically support major credit cards, debit cards, and other available digital payment options depending on your location. We also accept G-Cash and real-time online Philippine bank transfers; to process this, please email us at [email protected]
Yes! The system will automatically convert your local currency into USD (US Dollars) at the exchange rate of the day you purchase.
When you subscribe in our newsletters, you will receive a welcome email that includes your Starter DIY Branding Kit (free trial).
Browse the DIY Branding Kits
Download your free trial of the DIY Branding Kit.
Kindly check your registered email to confirm subscription. Our first email may fall under your spam folder, from our backend system, Gumroad.
Subscribe to download free trial of DIY Branding Kit!